
Novature welcomes Hanneke Hoogenhout as new VP People & Culture

Louis Rustenhoven
September 01, 2026
Novature is pleased to announce that Hanneke Hoogenhout will join the organization as VP People & Culture on September 1. Hanneke will become a member of the Novature / Companial Board and will be responsible for People & Culture across the organization.
Hanneke’s arrival marks an important moment in Novature’s continued development. She will contribute to building a stronger organization, one culture, and one shared future. By strengthening leadership teams and supporting employees, she will create an environment where people can grow, develop and perform at their best.
Hanneke brings extensive experience in Human Resources. Throughout her career, she has held various senior HR leadership roles in a wide range of organizations, from internationally listed companies to family-owned businesses and start-ups. More recently, she successfully built and managed her own catering business, adding valuable entrepreneurial experience to her strong HR and organizational background.
“I am very excited to join Novature as VP People & Culture,” says Hanneke. “Throughout my career, I have worked in many different organizations. One thing has always remained key to me: creating organizations where people have the opportunity to grow and reach their full potential.”
Louis Rustenhoven, CEO of Novature, adds: “We strongly believe that our people are at the heart of our success. With her experience, leadership style, and passion for people development, Hanneke will help us take the next step in our organization. We look forward to working together with her as we continue to invest in the growth and development of our employees and leaders.”

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