Niels van der Plas appointed VP Marketing at Companial and Michiel Kok appointed CEO of SalesValue

Effective September 1, Niels van der Plas will join Companial as Vice President Marketing. His role as CEO of SalesValue will be taken over by Michiel Kok, who joins from KPN, where he was responsible for sales to business partners within KPN’s business market organization.

With these appointments, Novature further strengthens its growth ambitions and the continued development of its companies within the Microsoft Dynamics ecosystem. In his new role, Niels will focus on strengthening Companial’s international marketing strategy. At SalesValue, Michiel will take over leadership of the organization with the ambition to continue its growth trajectory.

From SalesValue to international growth with Companial

Niels van der Plas (39) has been responsible for the growth and development of SalesValue over the past five years. Under his leadership, the company strengthened its focus on innovation, data-driven sales and AI, resulting in significant improvements in customer satisfaction. In his new role as VP Marketing at Companial, Niels will focus on further developing the international marketing strategy and supporting partners worldwide. Together with his team, he will continue building data-driven marketing capabilities and leveraging AI to enable partners to grow more effectively, relevantly and at scale.

New CEO builds on SalesValue’s strong foundation

Michiel Kok (39) succeeds Niels van der Plas as CEO of SalesValue. Michiel joins from KPN, where he gained extensive experience leading both direct and indirect sales organizations. He has a strong track record in developing commercial teams, driving growth and building successful partnerships. With this experience, Michiel will build on the strong foundation established by SalesValue in recent years. His focus will be on further strengthening the organization, expanding commercial opportunities and deepening collaboration with customers and partners.

Niels van der Plas, VP Marketing at Companial:

“Over the past five years, I have had the privilege of building SalesValue together with an incredible team. We have achieved strong results in growth, innovation and the use of technology to better support our customers. I am excited to bring my experience and energy to Companial and contribute to the company’s international growth. As Companial expands into new markets, the strength of our international network continues to grow. By connecting local expertise with global knowledge and data-driven marketing, we can support our partners even better in achieving sustainable growth and success.”

Michiel Kok, CEO of SalesValue:

“I am very much looking forward to joining SalesValue and working with the team to further build on the organization’s success. Niels and the team have created a strong foundation, and I have great appreciation for what they have achieved in recent years. My ambition is to build on this foundation, further support our customers and partners, and capture new opportunities together. I look forward to getting to know the organization, our customers and our partners, and shaping the next phase of SalesValue together.”

With the new leadership appointments, Novature takes another important step in realizing its growth ambitions. By combining strong local expertise, international collaboration and a continuous focus on innovation, Novature continues to support its partners with the knowledge, technology and capabilities required to successfully grow.