Eduard Dell on AI: Pioneering with Ambition (and Responsibility!)

Talk to Eduard Dell about AI, and you’ll feel the energy immediately. At Novature, he’s steering the AI Centre of Excellence, giving AI a real home in the group. For Eduard, this isn’t just tech: it’s about change, responsibility, and making smart choices as an organization.

A New Wave of Change

Eduard sees AI as a shift as big as mobile or cloud. But faster. The cloud took a decade; AI will be essential within just four to five years. Thanks to AI scaling laws, innovation is even moving three times faster than Moore’s Law ever did. Tools like ChatGPT show how quickly things accelerate. “Waiting isn’t an option,” he says. “Sure, there’s uncertainty, but the chance to learn and build is happening right now.”

For many Dynamics customers, it’s a lot to juggle: they’re still moving to SaaS and modernizing, while AI is already the next big wave. That’s exactly where Novature shines: guiding partners, clarifying choices, and making sure innovation drives progress, not chaos.

From Hype to Real Value

AI gets hyped and often misused. “Everything seems AI these days. That doesn’t help anyone,” says Eduard. Novature sticks to what they know best: the Microsoft Business Applications ecosystem. That’s where the expertise lives, and where the community can get real help.

This isn’t just about launching shiny new features. It’s about AI literacy, responsible use, and smart strategy. Helping people master new tools, navigate ethics, and turn AI into today’s practical reality. At Novature, this is captured in three guiding principles: Responsible AI, Feasible AI, and Human Oversight, ensuring that technology stays ethical, practical, and human.

The AI Centre of Excellence

AI must be safe, responsible, and deliver real results, without ever losing the human touch. Technology should boost personal connection, not replace it. Novature is building an AI Centre of Excellence for Dynamics as the hub of all AI efforts. Step one: strategy and clear policies. Step two: adopt, learn, adjust. The goal? “We want to be the first and best AI Centre of Excellence in the Dynamics world,” says Eduard. Partners and customers should know this is the place for knowledge, guidance, and inspiration.

What It Means for Customers and Partners

So how does this land for the community? Expect support in finding real AI value, guidance on strategy and products, and training that covers not just tech, but literacy and ethics too. Novature Academy now offers a structured AI Learning Journey, preparing teams step by step for the future.

And Novature leads by example: project managers and marketers use Microsoft 365 Copilot, developers use GitHub Copilot. Productivity jumps, freeing up time for what matters most: real conversations and meaningful collaboration.

Looking Ahead

Generative AI already impresses with systems that understand context and interact naturally. But Eduard says we’re just getting started. Next up is agentic AI: AI that can autonomously perform tasks. This marks the start of the 4th generation of business applications: from capturing data, to integrating processes, to insight and prediction, and soon, autonomous agents. “Imagine working with AI agents like they’re new colleagues,” Eduard says. “This will change how companies organize themselves fundamentally. And we want to be there from day one.”

Culture and Values as a Compass

What fascinates Eduard most? AI touches culture and values as much as tech. At Novature, leaders often ask about ethics and culture before product ideas. “AI only works if it is aligned with who you are as an organization,” he says.

Novature is a people- and community-driven company. Trust and collaboration matter. AI should strengthen that, not weaken it. Eduard stresses that AI doesn’t need its own values; it should fit within the organization’s existing core values. “We talk about AI principles, not rules. That way, AI becomes part of the organization, not a standalone experiment.”

A Source of Inspiration

Eduard sees AI as a source of opportunity and inspiration. “AI is exciting, sometimes surprising, but above all a chance to grow together. If we embrace it with curiosity and fun, it opens new ways to work and collaborate.”

For Novature, it’s not just tech, it’s community: learning together, experimenting together, and lifting each other up. After all, we don’t build the future of AI alone. The time to act is now.

So how will you join us in shaping the AI future? Let’s connect!